Dr. Francesco Prato, Sales Director, Siemens CMT
The evolution of mobile payment on one platform.
Siemens CMT (Communications, Media and Technology) launches its new walletXpress mobile payment platform, which supports new services also in the area of multimedia, utility, healthcare and mobility.
walletXpress allows new services, such as mobile money transfer, bill payment, utility payment, multimedia content payment and ticketing, to be quickly introduced onto the market. With mobile phones using NFC, SMS and USSD, subscribers get a convenient and secure shopping experience. Successful services not only increase your revenues by boosting the number of transactions you handle, positions you in the new mobile money ecosystem, but also improve subscriber loyalty.
Dr. Francesco Prato, Sales Director Siemens CMT, explains: “There are hundreds of mobile payment solutions on the market. Most of them are IT-based. Very few are Telco-based. Siemens CMT is convinced that, in order to fully benefit from a mobile payment solution, a carrier-grade solution like walletXpress is a must. The system has to be reliable, secure and scalable enough to meet today’s needs and take advantage of tomorrow’s opportunities!”
No big investments needed
According to Dr. Prato, to deploy mobile payment, no big investments are needed: “walletXpress is extremely scalable, it can work with what you already have, start small and grow along with your business.” However, what you really need is to partner with tier-1 suppliers like Siemens CMT, who were around yesterday, are around today and will be around and available tomorrow.”
The evolution of mobile payment
Dr. Prato says: “Over the past years there have been several attempts to deploy mobile payment solutions. Some of them are quite successful, while many others have failed. A lot of them have failed because of technical issues, such as a lack of stability, performance, scalability, and security. Many others have failed because huge investments have been made up front, with weak business models behind them to justify the investments.”
He continues: “While technical issues are being solved now by choosing more reliable and better performing systems like walletXpress, the ones with a weak business model behind them have not been solved yet. In fact, over the years we all have realized that there is no reasonable killer business model and no deployment that can be easily replicated in other countries. For example, in unbanked regions it might be a big advantage to extend your existing Top-Up solution, while in developed markets the flexibility to enable new high-value services is key.”
For more information, go to www.siemens.at/walletXpress
About Siemens CMT
Siemens CMT (Communications, Media and Technology) is the global partner for communication and media demands within a broad range of market segments. CMT provides its customers with innovative products, turnkey solutions, and services in the fields of communication networks, service and customer management, public security, multi-media infotainment, and aerospace technology.
CMT is a unit of Siemens Austria located in Vienna with representation in CEE, Germany, India and China. Its presence in emerging and mature markets, together with a powerful network of partners, provides a strong basis for activities in more than 70 countries all over the world.
For more information, go to www.siemens.at/cmt
Innovation aus Tradition