CorFire, the mobile commerce business of SK C&C USA and the leading provider of mobile technology solutions, and SNAP (Social Network Appreciation Platform), a platform linking transactions at the merchant’s POS with automated social network interactions, today announced plans to integrate the SNAP platform into CorFire’s mobile wallet solution, CorPay™, and its suite of mobile marketing services, Cor360.
The combined solution will provide a one-stop shop to enable QSRs and other retail segments to connect their m-commerce apps to social networks such as Facebook, Foursquare, and Twitter. Consumers are enabled to post pre-defined messages and check in automatically on their social networks each time they use their mobile merchant-branded payment cards, vouchers, and loyalty cards at the POS. Customers are rewarded with gifts, position on leaderboards and timely offers.
By fully leveraging mobile and social networks, merchants will be able to extend customer relationships beyond loyalty and other traditional programs. In addition, they will have more opportunities to increase foot traffic and better serve targeted audiences with relevant offers.
“CorFire provides a powerful suite of mobile tools that enables retailers to engage with their customers on a more personal and customized level,” stated David Gosman, CEO of SNAP. “Interaction with consumers through their social networks is becoming an increasingly effective way to establish brand loyalty as well as a means to provide the information, rewards, and promotions of interest to them. The SNAP platform offers various tools and methods for a business to engage socially with their customers and will fit perfectly into the mobile solutions that CorFire brings to market.”
Jon Squire, Senior Vice President of Business Development and Strategy, commented, “For years CorFire and its parent company have been helping merchants harness and accelerate their mobile commerce potential. Now, more than ever, our merchant partners are ready to take control of their mobile solutions and enhance their direct relationship with customers. The synergies of the two companies allow merchants to easily blend the online and physical worlds, empowering the socially networked customer base.”
