American Express have introduced a new experience for US Cardmembers using Twitter, that, the company claims, turns customized Twitter #hashtags into savings.
Now, American Express Cardmembers can sync their eligible Card with Twitter at sync.americanexpress.com/twitter, and when they tweet using special offer hashtags, couponless savings are loaded directly to their synced Cards – no coupons, no print-outs. Then, when Cardmembers use their synced Card for qualifying purchases online or in-store at participating merchants, the savings are automatically delivered via a statement credit within days. Participating merchant partners currently include Best Buy, McDonald’s, Whole Foods Market, Zappos and more. This user experience is facilitated by American Express’ Smart Offer APIs, which also enables American Express to provide detailed reporting to merchants about the online and offline spend behavior of their customers.
“American Express is turning Twitter content into commerce by connecting Cardmembers to merchants and delivering real world value to both,” said Ed Gilligan, Vice Chairman, American Express. “With the continued convergence of online and offline commerce, our closed loop continues to enable us to bring seamless, relevant ways to connect our Cardmembers and merchants on the most powerful social and digital platforms.”
“Every day, millions of people use Twitter to get special offers from the brands and retailers they care about,” said Adam Bain, Twitter’s president of global revenue. “Now, American Express is making it even easier for people to act on those offers simply by sending Tweets with special offer hashtags from retailers. It’s exciting to see American Express build on Twitter in a way that benefits both consumers and retailers.”
Cardmembers can tweet their way to savings by syncing an eligible American Express Card with Twitter at sync.americanexpress.com/twitter. To take advantage of the exclusive offers available from a variety of the nation’s largest merchants, Cardmembers tweet the special offer hashtags to load offers directly to their synced Cards. When the Cardmember uses that same Card to make a qualified purchase in-store or online with a participating merchant, an automatic statement credit is issued within days.
Participating merchants at launch include 1-800-FLOWERS.COM, Best Buy, Century 21 Department Store, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, McDonald’s, Seamless.com, Sports Authority, Ticketmaster, Virgin America, Whole Foods Market and Zappos.com. All of the current American Express special offers are highlighted as “favorites” on the @americanexpress Twitter page.
American Express created @amexsync, an automated notification handle that is activated when someone sends a Tweet that includes one of the special offer hashtags. This sophisticated handle detects if a user is already synced and either confirms their offer enrollment or provides a link to first sync their American Express Card to enroll in the selected offer. Additionally, if an offer is no longer available, @amexsync will direct users to check out the Tweets @americanexpress has “favorited” to find the latest offers. Questions or additional assistance will be provided by @askamex, the American Express customer service team on Twitter.
American Express say they will showcase the new Twitter experience during a special, nationally live-streamed concert from SXSW on March 12 at 7 p.m. CT featuring an award-winning recording artist. The Amex Sync Show will be broadcast live at youtube.com/americanexpress and also be available on the VEVO mobile and tablet platform.