Sony campaign demos NFC music sharing

Sony Mobile Communications (“Sony Mobile”) last week announced a new range of Xperia™ smartphones, along with the first Xperia Tablet from Sony Corporation at the consumer electronics show IFA in Berlin. Featuring in the upcoming James Bond cinema release Skyfall, Xperia T (also coming in a variant known as Xperia TX for some specific markets) is the new global flagship model, providing Sony’s best HD smartphone screen, camera and easy ‘One-touch’ functions enabled by NFC (Near Field Communications).

Sony say they are putting NFC at the heart of content sharing through its ‘One-touch’ function, taking NFC beyond the traditional uses such as ticketing and payments. Now, consumers can easily and instantaneously enjoy their music and photos across an array of NFC enabled Sony devices, by simply touching one to another to establish a wireless connection without a cumbersome pairing process. For example, Xperia T and Xperia V users can stream music wirelessly with ‘One-touch’ to the new Sony SRS-BTV5 NFC enabled speaker, also announced at IFA, last week.

Here’s a short promotional video to get you in the mood. The video shows music being shared between Xperia S and a Sony speaker using NFC. You’ll see this integrated into a full UK campaign starting Friday 7th September.

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Categories: Near Field Communications

Author:Steve Atkins

Steve Atkins is the main contributor and Editor in Chief of Contactless Intelligence – covering contactless, NFC, mobile and cloud-based technologies. Even with over twenty five years of experience in the high tech industry, he is still fascinated with all kinds of technology and the impact it has upon end users. He is currently based in Berlin, Germany.

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