Contactless Intelligence has released the provisional agenda for the 2013 Contactless Intelligence Spring Conference, to be held on the 30th April in London, UK. Here at CI we strongly believe that a conference such as ours only makes sense to presenters, panelists and attendees if we can bring you all something different; a refusal to ‘preach to the choir’, so to speak.
So, with that in mind, this year’s theme will be ‘Bringing Brands On Board’ and relates to the need of the industry to drive mass adoption of mobile payments (and wallets) through the use of behavioural psychology. In short – how does the industry go about getting more users to participate in the mobile wallet experience?
We believe it is through the attraction of well-known and trusted brands and engaging them in mobile wallet marketing, thereby enticing end users to interact with their mobile wallet on a more regular basis – or in many cases, for the first time. The more consumers use their phone for something other than calls, photography and internet access, the greater the comfort zone around mobile wallet-related activities will be. A first step could be ticketing, loyalty or marketing campaigns within the mobile wallet. If the public feels comfortable using their phones in such ways, the industry has a chance to entice users over to that last bastion of wallet usage – payment.
We have seen how brands like McDonald’s and Coca-Cola have created a ‘buzz’ over contactless payments. Now that big retail brands such as Marks and Spencers and the Co-Operative are starting to offer contactless payments it is time to expand the users’ experiences from the card to the mobile. But more than that – we are looking forward to see what brands really think about contactless and NFC and how interested they are in this new technology.
That’s why we have created a new piece of the conference called (unimaginatively), ‘Dragons Den’. We don’t want to go into too much details at the moment but we are quietly excited about this format. If you know the TV show – you’ll get the idea. More on that in a later post.
We would also like to thank our sponsors at this point – Giesecke & Devrient and VeriFone.
Anyway, here is the initial agenda. We think that we have something for everyone and as always, it’s the implementers that count…
Tuesday, 30 April 2013 at 09:30 (GMT)
Ticket price now at £350 + VAT. (Autumn Early Bird Rate – full ticket price £750 + VAT)
09.30 – 09.40 Welcome by Steve Atkins, CEO Krowne Communications
Chairman: Ram Banerjee, Globe-Smart Ltd.
09.40 – 10.00 Keynote: State of the Mobile Nation
Trillions. Billions. Millions. Research numbers are going through the roof with predictions on transactions, subscribers, merchants and portals, both for contactless and NFC. In this year’s keynote we hope to cut through the numbers chaos to give you an up-to-date assessment of where the contactless and mobile industry stands. Let’s hear from an analyst and a major industry player how far we have come and what trends, technologies and strategies will determine the direction of the upcoming months.
Invited: Gartner & Barclaycard
10.00-10.30 Contactless & NFC City League – interoperability and national rollout strategies
The online portal www.contactlesscities.com has been documenting the great efforts made by individual cities to push forward contactless and NFC technology. In cooperation, this session provides an opportunity for some of the successful cities to share their strategies when rolling out NFC and contactless projects. Discussion topics will be on interoperability and national rollout strategies, as well as lessons learned.
Invited: London 2012 – Review: Leaving a contactless legacy; Jeremy Nicholds, Visa Europe
10.30 – 11.10 Green with envy – saving the planet one mobile transaction at a time?
The impact of the card industry on the environment is immense. Silicon, electronics, plastic, paper receipts create waste and are hard to recycle costing both this and coming generations of card carrying consumers money and natural resources. This has, of course, not gone unnoticed by the industry and innovation teams throughout the value chain are being put under pressure by major brands’ corporate social responsibility targets and cost saving initiatives. In this session we look at best cases, corporate social responsibility policies, ask about the best transit offers and explore innovations that save us all money as well as the planet.
Implementers Discussion Panel/ Invited:
Transit operators: Lufthansa/ Easyjet/ Scandinavian Airlines, Transport for London (TfL), VDV-Kernapplikations, OSPT/ Samsung; Banks issuing cards & mobile options: Barclays; Retailers with Loyalty schemes: Tesco, British Retail Consortium; MNOs: Orange
11.10 – 11.40 Networking Coffee
11.40 – 12.25 Mobile technology – Business, brands and buying behaviour
Innovative mobile payment and tap-and-go NFC technology offer consumers the possibility to shop from anywhere. From a smart poster at the bus stop, to a label on a coffee cup, to a tag on a counter at a local grocer. The ability to tag and label products allows for the connection of realtime inventory information to retail distribution and purchase occasions, thus creating a new data point for collection, which provides consumer-driven business intelligence. So called ‘social payment’, based on swipe dongle solutions, enables small businesses not only to take credit cards but also to push coupons and other specials to engage with their customer base. In this session, we look at the latest developments in this fast moving space.
Invited: VeriFone, Paypal, izettle, O2, payleven, Proxama , JC Decaux
12.25 – 13.10 Mobile payment – Wallet or no wallet, is that the question?
While the Wallet Wars are raging, a plethora of mobile payment solutions is appearing on the shop floor. Major retail brands are either joining forces and actively developing solutions or are waiting it out until a truce – in this case a standard – is agreed upon. In this session, we are looking into the ins and outs of mobile wallet solutions – what drives the market, what role does the handset play, the importance of security, which services will offer differentiation – as well as at alternative schemes in the mobile payment space.
Invited: Visa, O2, ISIS, Merchant Customer Exchange (MCX), Starbucks, PayPal
13.10 – 14.10 Networking Lunch – Sponsored 2012 by American Express
14.10 – 15.10 The C-ITV ‘Dragons’ Den’
Vaguely based on the BBC TV show, this new 2013 format allows mobile technology entrepreneurs to pitch their business idea in order to get feedback from a panel of industry experts and leading brand representatives. We are expecting fresh, innovative ideas and animated discussions. Audience participation is guaranteed.
Invited Panel: Brands: P&G, Unilever, JC Decaux, Coca Cola; Retailers: M&S, John Lewis, EAT; MNO; O2 Outside Line, Fjord, Horizon Media
15.10 – 15.40 Networking Tea
15.40 – 17.25 Networking Groups
In the last session of the day, this popular working group format creates smaller teams to work on topics that will be relevant for fast tracking solutions discussed in the morning
- Group 1: Business models to secure rollout – What could you build with your partners? Chair invited – Proxama
- Group 2: How green can spend?
- Group 3: Brands and buying behaviour
- Group 4: Mobile wallet services
- Group 5: Security – Chair invited Giesecke & Devrient
17.25 – 17.30 Chairman’s Roundup
17.30 – 18.00 Final visit to the Contactless and NFC Village
18.30 – 19.00 Interactive drinks reception – Sponsored 2012 by Proxama
19.00 – 23.00 Contactless & Mobile Awards Dinner: Platinum sponsor Visa Europe