INFOGRAPHIC: How consumer demand is driving retail innovation

According to new research from MasterCard, retailers across Europe predict the mobile phone will overtake the physical store, website and call centre, as the single most important communication channel with customers by 2020. Perhaps more importantly – 44% of retailers are expected to offer contactless payments in the next year.

The research was carried out among 300 European retailers by MasterCard

(click to enlarge)

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Categories: Contactless Payments, Contactless Technology, Mobile Payments

Author:Steve Atkins

As well as the head of the Krowne Communications Group, Steve Atkins is also the Editor in Chief of Contactless Intelligence – covering contactless, NFC, mobile and cloud-based technologies. Even with over twenty five years of experience in the high tech industry, he is still fascinated with all kinds of technology and the impact it has upon end users. He is currently based in Berlin, Germany.

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