Pharmacy chain Boots Ireland has announced the launch of a new contactless payment option in partnership with Streamline and Visa Europe. Contactless payment is now available in all 71 stores (as at 31 March 2012) across the Republic of Ireland (ROI).
Debbie Smith, Managing Director, Boots Ireland, said, “We are delighted to announce the introduction of contactless payments in our stores nationwide. Our aim is to offer customers a great shopping experience with quick, easy ways to pay and we believe that contactless payment is one way to deliver this. The new technology should help to reduce transaction and queuing times. We know that our customers want us to offer an unrivalled choice of services and products and we hope they will enjoy the benefits of using contactless technology in our store,” said Debbie Smith, Managing Director, Boots Ireland.
In fieldwork carried out by iReach Market Research on behalf of Visa Europe between 25 – 30 April 2012, using online surveys with a representative sample of 1,000 people over the age of 18 across Ireland**, it was discovered that Irish customers spend 11.2 million minutes queuing daily to pay for low value purchases. The arguments for contactless payments has always been that it helps retailers to reduce the time shoppers spend standing in busy retail outlets therefore offering a much quicker and improved customer journey. The limit for contactless payments will be under €15.
Commenting on the announcement, Conor Langford, Vice President Ireland, Visa Europe, said, “We are delighted that Boots will be rolling out contactless technology across its stores in Ireland. Contactless payments make in-store payments faster and easier for both consumers and retailers and today’s announcement is another step towards making this new technology a high street reality.”
**The gender ratio of respondents was 48:52 (male:female) The survey had a confidence level of 95% and a confidence interval of 4%. Research by iReach Market Research revealed that Irish consumers spend 3.3 minutes queuing for a low value transaction. Based on an adult population of 3.4 million this equates 11,220,000 minutes or 187,000 hours in a typical shop queue.