It’s that time of year again! Nominations are now open for the one award show that has created its own niche in the industry – the Contactless and Mobile Awards show – sponsored by Visa Europe. The categories can be found below and we encourage all of our readers to nominate either their own company or a partner company or even a customer for the awards.
Competition is always fierce but we feel that this year is really going to be something. With so much activity out there on the Contactless and NFC scene – we can’t wait to see which companies will enter and for which products, solutions or applications. So with out further ado – here are the categories.
Contactless / NFC technology, if utilized professionally, can give even a small company a huge advantage over a giant corporation. We are looking for evidence of competitive advantage within a business environment achieved through the use of Contactless / NFC technology. Open to any industry sector.
Transportation and Ticketing.
Awarded for the best use of Contactless / NFC technology within the transportation and ticketing environment. Be it public transport or tickets for events, this award is aimed at those companies who have embraced the new Contactless / NFC technology to deliver their specific products to a mass audience.
Mobile Payment Application of the Year.
With so much energy going into NFC payment applications for mobile payment solutions, there is a vast number of payment apps available in the market; each with their own distinct characteristics. From mobile wallets to pure payment solutions, this category aims to reward one company for doing the most to bring mobile payments to the mass market.
Contactless / NFC Innovation of the Year.
This year has seen Contactless and NFC technology move beyond payments. A number of companies have embraced Contactless / NFC technology, be it with location marketing, museum guides, and even on-line note taking. We are looking for the Innovation of the year. Does your company have an innovation that uses Contactless / NFC technology that you think deserves an award?
Best Customer Experience.
Which company has done the most to deliver an exceptional customer experience through the use of Contactless / NFC technology? Are there any companies who are now bringing the Contactless / NFC experience within the reach of smaller businesses? How did they do it? What were the results? We would love to hear about them and who knows, there may be an award in it for them.
What could be a better sector just waiting for Contactless / NFC technology than the loyalty industry? With so many loyalty cards out there today – all waiting to be integrated into a mobile phone – surely this industry sector is the one embracing new technology the most?
The rise of Contactless / NFC technology hasn’t just hit the retail and banking community – it has also had a huge impact on the public domain. From health to local government, from education, to local services, this technology is being embraced and utilized like never before. Does your organization work in the Public Domain? Do you use Contactless / NFC technology? Should you be entering the CMA this year?
Best Marketing Campaign using Contactless / NFC Technology.
Smart posters, in-store endorsements, social networking, location marketing – this last year has seen, for possibly the first time, a roll-out of marketing campaigns from a number of marketing and advertising agencies who have embraced this new technology within the heart of their campaigns. It’s an exciting time and one that promises to deliver more and more. Has your (or perhaps your clients’) campaign used Contactless / NFC technology? If so, sign up a nomination today!
Best Contactless / NFC Infrastructure.
It’s not always happening at the front end. Without a solid and reliable infrastructure in place, containing tags, registers, readers, POS terminals – you name it – nothing would happen. This time it’s the turn of the backend players to have the ability to win an award in their own right, for putting together a suitably impressive project, rollout or venture. Step out of the shadow and into the spotlight!
Contactless / NFC Eco-System.
Small-scale pilots are a thing of the past now. When it comes to Contactless / NFC technology, developers are thinking much bigger and better. Citywide projects are in place to bring the benefits of this technology to as many application areas as possible; payments, posters, tourist information services, public transportation and even parking – is there such a thing as the best Contactless / NFC eco-system project? Let’s find out!
There are also two further awards that Visa Europe will present themselves;
The Visa payWave award for Business Leader of the Year
This award is given by Visa Europe to the person who they feel has done the most to lead the adoption of contactless payments over the last year.
The Visa payWave award for Best Contactless Awareness and Education Campaign
This award is given to the organisation that Visa feels has implemented the most effective campaign to drive increased awareness and usage of contactless payments. Campaigns could include cardholder marketing, merchant education or incentives to adopt contactless.
JUDGING PANEL: TBA
Hilton London Tower Bridge
5 More London Place
SE1 2BY London
Click here to Register: http://bit.ly/USh2iF
Tuesday, 30 April 2013 at 19:00 (GMT)