Tag Archives: Telefónica Europe
CM_O2

What pushes mobile customers buttons?

Claire Maslen of Telefonica O2 in the UK talks from Cartes 2011 about the O2 money business and the continuation of O2 media, the sister business to their NFC-based wallet business. Claire talks about how O2 are now bringing these elements together to deliver coupons and vouchers directly their customers, through their phones. As Claire [...]

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CISC 2011: Telefonica O2

C-ITV spoke to Claire Maslen from Telefonica O2 about future plans for the O2 wallet – offering customers a shopping experience through built-in payment mechanisms. Find out more about their ticketing projects, access control and commercial services to enhance the users financial experience.

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