“Millions of consumers participate in multiple loyalty programs, but struggle with lack of options and choice when it comes to redeeming and spending their hard-earned rewards. The ideal scenario is a loyalty solution that allows them to convert their points or miles into any currency, and to use that currency however they want,” said Dominic Hofer, Founder and CEO of Loylogic and PointsPay. “PointsPay addresses this need on behalf of loyalty programs and their millions of members.”
PointsPay, Inc., a subsidiary of Swiss-based Loylogic Holdings, runs a mobile wallet and payment system that enables customers to convert their hard-earned points and miles into usable credit for their day to day shopping in store and online at over 30 million merchants worldwide. Members of participating loyalty programs can load their points or miles via the PointsPay mobile app, which can be downloaded from iTunes, on to a PointsPay prepaid Visa or MasterCard plastic card or a virtual card. The fully secure mobile wallet features a two-step payment process. Members can select an amount to load onto their virtual or prepaid card, and pay as if using cash, choosing from over 150 currencies, making PointsPay a truly global payment option.
“What is truly unique about our PointsPay offering is that the points and miles are suddenly following loyalty program members rather than members having to chase their points to where they can be redeemed. We have flipped the traditional redemption model on its head,” Hofer added. “Ultimately, PointsPay is creating a way for consumers to turn their loyalty into liquid currency, instantly, easily and securely, with the freedom of spending those loyalty points or miles in any way they choose, anywhere in the world. “
PointsPay’s mobile application is a key driver in motivating loyalty and future purchases, demonstrated in the recent integration with Etihad Guest, the rewards program from the United Arab Emirates’ national carrier Etihad Airways. Through PointsPay, the airline is providing a way for its members to enjoy maximum flexibility and freedom to earn points and convert to cash at more than 30 million in-store and online outlets worldwide. In just the first few days of the program’s launch on Etihad Guest, PointsPay issued close to 1,500 PointsPay Virtual and Plastic Cards and loaded 50 million miles.