In this current economy, very few people would look to start their own business, however, Rupert Englander is one of this rare breed. He left Nokia in Autumn 2012 and with their support and some seed money, set up his own company – Tagonic.
“Tagonic helps businesses implement innovative and engaging interactive campaigns utilising the latest mobile technologies, such as NFC and QR-Codes.” says Managing Director Rupert Englander. “It is a platform that allows companies who want to utilise mobile marketing to get into this space and it provides a cloud-based tag management service as well as delivery of complete campaign analytics.”
Speaking to Contactless Intelligence, Rupert Englander points out that Tagonic does not own or use any of the data collected – it is merely passed on to the customer. The platform tracks scans and conversions so customers can fully appreciate how effective their campaign is performing, including tracking of individual points of sale. This, according to Englander, allows companies to measure the success of each individual tag within it’s specific location. “You can also track usage by mobile device manufacturer. This might help you profile your customer engagement, and messages, better depending on who you think you are targeting and who you actually are,” concludes Englander.
As many of our readers know, mobile marketing through NFC tags is a booming field today. While NFC arrived in the form of mobile wallets and payments, with both the hype and the realism that accompanies such bold innovations, tags have continued to gain a respectable foothold in the field of mobile marketing. Many of the larger mobile Network operators are currently using NFC tags to help promote their portfolio and synergies with business through the business service side of their companies (e.g., Orange and their recent Cityvox venture).
Indeed, smart posters and mobile marketing programmes have used more than half the NFC tags shipped to date and will account for 70% of shipments in 2016, according to ABI Research. In total, the NFC tag market will be worth US$298 million over the next five years, the forecasters predict.
“In terms of numbers, there is the usual hockey stick growth for NFC-enabled devices and those forecasts are holding true when it comes to penetration figures. In terms of the volume growth of NFC mobile handsets the numbers are there. Having said that, I feel that there is a further way to go in terms of NFC tag adoption in the mainstream. Manufacturers still need to learn that by putting a tag in their boxes they are driving customer engagement. This enhanced customer engagement means that are far more likely to connect with brands and products when they are in the high street.” explains Englander.
The company says that it is looking to do something creative and interesting with their tags and believe fresh inputs will drive further idea generation. With this in mind Tagonic have recently launched a competition and are prepared to give away up to 1000 tags to the best idea submitted to help make it happen.
“If you had 1000 Tags, how would you implement them to drive consumer engagement? The caveat is that the tags must be programmable to a web destination. So you might want to serve content, apps, do some social network engagement or just simply present a discount,” said Englander. “We are looking for thought provoking, innovative, fun, and engaging ideas. We’d also like to understand how exactly you would plan to implement the tags, and a commitment from you to see through the implementation,” he continued.
Tagonic says that the idea needn’t use the full 1000 tags, but they are prepared to supply that number if your idea warrants it. Alternatively if your idea requires less, the company says they don’t have to supply all of them and are willing to put them aside for as replacements etc.