Picture Works promotes film through NFC experience

Films such as The Lone Ranger are getting a promotion boost in the Republic of Ireland thanks to the use of posters incorporating NFC tags. Marketing agency The Picture Works  say that, “With a single tap from an NFC-enabled handset, the consumer can gain access to a world of rich media and content, including websites, maps, product information, videos, special offers, music and ticketing to name but a few”.

All users have to do is tap an NFC enable phone on an activated poster and watch the trailer. All you have to do is press play on the video below…


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Categories: Near Field Communications, Tags

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