Ingenico: new look, three brands, seamless payments

ingenico rebrandIngenico has revealed its new visual identity and details of its rebrand. In order to reflect its evolution, from a payment terminals provider to a seamless payment services provider, Ingenico will now operate under the new dedicated corporate brand name “Ingenico Group”. 

This new positioning is encapsulated in the Group’s new tagline : “global leader in seamless payment”, which demonstrates Ingenico Group’s brand promise to provide smart, trusted and secure solutions whatever the channel, empowering in-store, on-line and mobile commerce.

In addition, the logo has been redesigned to convey global brand stature and express visually the end to end value proposition whatever the channel to market. Philippe Lazare, CEO of Ingenico, stated: “The Group’s rapid growth/evolution over the past few years has resulted in a fragmented brand architecture. With this new positioning, Ingenico Group intends to streamline and simplify its brand, reinforce its consistency across all geographies, as well as to guide its stakeholders in a fast evolving ecosystem. We also wanted to rejuvenate our visual identity to reflect our new positioning as the global leader in seamless payment encompassing our offering from terminals to multi-channel services. ”

The Ingenico Group will now host three commercial brands:

  • Ingenico Smart Terminals: Operating the widest range of terminals, and connected to more than 1,000 acquirers and banks, the Group’s smart terminals enable merchants to accept more than  250 payment methods whilst enhancing consumer experience.
  • Ingenico Payment Services: Ingenico Payment Services turns complex financial transactions into seamless payment solutions. We leverage on historical position in Europe to set the ground for a global offer.
  • Ingenico Mobile Solutions: The global reference in mobile acceptance today operates in 14 countries, serving 100,000 connected merchants and accounting for 70% of white label mobile solutions in the USA.

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Categories: Mobile POS

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