Braintree launches Apple Pay support for the UK

apple pay UKBraintree has announced their support for Apple Pay in the UK, via Braintree’s v.zero SDK. Merchants and developers in the UK can now add Apple Pay to their checkout flow in addition to PayPal, credit cards, and debit cards. Braintree say that they are expanding their platform to enable merchants to deliver the best commerce experiences, and the extension of Apple Pay support to UK developers ‘furthers our mission to support multiple wallets’.

The company has enabled UK and global merchants such as hungryhouse, Just Park, YPlan, Bar Pass, Top10, Bizzby, Mr & Mrs Smith, StubHub, and HotelTonight to be some of the first to accept Apple Pay in the UK. Braintree point out that they have ‘been a partner of Apple Pay from day one, and we’re excited to continue working with Apple on a global scale’.

“Using Braintree’s v.zero implementation, we were able to efficiently implement Apple Pay in a matter of days, which will provide an easier payment experience to our iOS users and help us to continue to be the easy way to takeaway,” said Scott Fletcher, CEO, hungryhouse.

Additionally, Braintree say they want to stick to their commitment to ‘white glove’ customer service. “Apple Pay is a great way to lower the barrier for first time users. It is a friction-free method for new users to pay, while providing a great experience for existing customers. The Braintree integration has been simple and straightforward and we have had fantastic support all the way through the process,” said Bertie Guard, COO, Saber (formerly Bar Pass).

A post on the Braintree blog says;

“As we continue to expand our open platform to power the future of mobile commerce, we’re committed to giving merchants a choice in the types of payment methods they offer so that consumers can have the most convenient purchasing experiences possible when they pay, however they want to pay.”

Braintree have further info on v.zero on their site

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Categories: Apple Pay

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