Meet the CMA 2016 Finalists: Retail & Loyalty

Retail&LoyaltyThe retail industry is the front line for all consumer oriented technology innovation. Rewarding customers for brand loyalty is core to the retail industry and there are many innovative contactless and mobile implementations out there. The judges are looking for forward thinking, integrated solutions that take retail and/or loyalty to the next level.

Here are the 2016 finalists in the Retail & Loyalty category;

  • VIX TECHNOLOGY – VIX SMARTSITE® STADIUM (AUSTRALIA)
  • RED ANT/HALFORDS – SMARTWATCH-ENABLED CLICK-AND-COLLECT SERVICE (UK)
  • ADVANCED CARD SYSTEMS LTD. – ePLUS (HONG KONG)
  • INGENICO GROUP/SCHUH – iSMP SERIES (UK)

With the Vix SmartSite® system, the Melbourne Storm Rugby League Club at AAMI Park stadium in Melbourne, is an example of a disruptive retail and loyalty innovation based on contactless smart card technology. This new innovation resulted in Australia’s first ‘smart stadium’ with an integrated loyalty and fan engagement solution for Melbourne Storm members. In addition to the logistical conveniences of a retail contactless payment system, Storm members also enjoy the benefits of being integrated with the club’s very own Lightning Rewards program. Members earn loyalty points each time they attend a game, use their card to make in-stadium purchases, or share Storm content on their integrated social media accounts. Fans can redeem their points for money-can’t-buy experiences, including taking part in an official team photo, sitting on field for a game, or even travelling with the team. The Vix SmartSite® stadium technology has been embedded in all Melbourne Storm 2015 season membership cards and is supported by contactless reader hardware deployed across AAMI Park for the 2015 season, to support integrated payment, access, loyalty rewards and patron analytics technology. In the future, it will allow sporting clubs and stadiums harnessing mobile and contactless technology like Bluetooth iBeacons, NFC and EMV to further improve patrons’ match-day experiences.

Developed as a wearable-enabled click-and-collect service for Halfords (the UK’s largest cycle/car maintenance retailer), Red Ant‘s solution has reduced paperwork, improved service and increased loyalty. Currently, over 90% of Halfords online orders are click-and-collect and the store has a reputation for giving its customers the best possible, most innovative shopping experiences, and wanted to trial the latest technology for a better click and collect service in its Leamington Spa branch. Red Ant developed a fully connected click-and-collect service, based on tablets, phones, fixed displays and smartwatches to provide a variety of functions: Staff are automatically notified of incoming customers and their orders on the screens and watches; Staff can use their phone or smartwatch to generate a pick list, allowing them to put new orders together while they walk around the store; Customers check in on a touchscreen kiosk at the front of the store and confirm their order, are shown any relevant upsell products and are told where to go to collect their order and Customers can also use the kiosk to ask for help, which pages a staff member on their phone or smartwatch.

Advanced Card Systems Ltd. (ACS) is Asia Pacific’s top supplier and in the world’s top 3 suppliers of PC-linked smart card readers. ePLUS is a payment system developed for the Philippines, that revolutionizes the retail payment habits of the public, enabling a shift from cash to electronic payment. The innovation aims to bring the all-in-one card concept to life by enabling cashless payment acceptance for malls, partner merchants, transport facilities, major fastfood chain and convenience store outlets, and other amenities nationwide. ePLUS is ideally positioned to educate Filipinos on the benefits of smart card‒based technologies. It is an important initial effort in modernizing the Philippines’s smart card infrastructure, and given the system’s reach, has unparalleled potential to encourage NFC adoption. The Philippines is a persistently cash-based society. In spite of this, however, ePLUS has gained a lot of traction, taking care of not only the shopping needs of consumers, but a variety of leisure activities. The system has also been used in 2015 for ticketing in the Manila leg of Madonna’s world tour. Since its launch, it has been used as a payment card in selected transportation systems in Metro Manila. In 2016, it will further its involvement in the public transportation sector, as it becomes used in the first ever BRT project in the Philippines. As it can be used for such a wide range of activities, unsurprisingly, ePLUS has been widely adopted.

Ingenico Group is supporting schuh (the footwear retailer) to transform its in-store customer experience through the roll-out of an innovative mPOS solution, which will ultimately mark the end of the cash register within its UK stores. Schuh wants all of its stores in the UK and Ireland to be cash register free to make each customer’s in-store experience richer, more fluid and personalized. To achieve this, schuh required an mPOS solution which could meet their ambitious plans to transform the in-store shopping experience. So, schuh approached Ingenico to develop an innovative payments solution. The partnership gathered pace just over a year ago, when schuh went live with Ingenico’s iSMP device – marking the beginning of a journey to move away from cash desks and offer their customers a mobile payment option. The iSMP works by transforming a smartphone or other device into an EMV Chip & PIN secure mobile payment solution, allowing sales staff to process payments anywhere in-store. Following the success of the initial roll-out, Ingenico is now supporting schuh in the very latest mPOS offering – the iSMPi5 – an evolution of the iSMP series. The iSMPi5 provides additional longevity by addressing the growing number of mobile operating systems and form factors; connectivity via Bluetooth removing the need for a hardwire connection; fulfilment of the latest hardware security requirements in the market (PCI PTS 3.x); and an integrated 1D and 2D barcode reader, replacing the need for external readers.

You can find out who the lucky winner for the category will be by attending the awards ceremony that will be held on the 26th April in London. Tickets are still available and can be found by following the link here – but don’t delay as places are limited.

We hope to see you there!

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Categories: Contactless & Mobile Awards

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