Earnest Labs, Mary’s Meals use contactless ‘Lunchbox’ to gift meals to hungry schoolchildren

lunchBoxLondon-based marketing agency, Earnest, is teaming up with lunch venues in and around the capital to help some of the world’s poorest children attend school.

Earnest Labs (the innovation arm of Earnest) has created a bespoke contactless payment terminal – Lunchbox – to enable those buying lunch in the city to make a small donation to Mary’s Meals, quickly and easily, using their contactless card. James Wood of Earnest Labs, the company that created the contactless donation boxes, said: “While there has been a 306.8 per cent increase in contactless payments in the UK over the last year, we think it’s about time the world of donations moved on from change in a bucket and being hassled while you do your shopping.”

Mary’s Meals sets up community-run school feeding programs in some of the world’s poorest countries including Malawi, Liberia, India, and Haiti. By providing a daily meal in school, Mary’s Meals attracts hungry children to the classroom, where they can gain an education that will help them work towards a better future.

Tapping the Lunchbox terminal will give a thirty pence donation to Mary’s Meals, providing five life-changing meals to hungry children in their place of education.

Current statistics show that 80% of people in the UK already donate to charity regularly, and Earnest’s Lunchbox initiative aims to facilitate spontaneous generosity in a no-pressure environment. By placing the Lunchbox terminal at the point of sale, vendors make it easy for customers to donate.

Alan Brown, executive director of Mary’s Meals UK, said, “It’s amazing the ways that people are inspired to reach out to the world’s poorest children through our work. This innovation uses some of today’s best technology to allow people with busy lives to make a real difference in the world without having to set aside time to do it. We’re incredibly grateful to Earnest Labs and all the London vendors who are already on board. Together we can support the world’s poorest children to achieve their full potential and help lift their communities out of poverty.”

The box itself is completely stand-alone so it’s not connected to a shop till or payment systems and provided by Payter – a technology company with experience specifically in charity payments. The payment side is made possible by Elavon – an acquiring bank in the vanguard of charity contactless donations. The technology launched on Tuesday May 3 through partner vendors Reynolds, ICCO, Mortimers Cafe in London and Lynwood Cafe, Oxfordshire.

For more information go to taplunchbox.com

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Categories: charity

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