AirTag picks up KFC award for mobile-based loyalty app

Airtag_KFCMorpho (Safran), subsidiary AirTag, has won an award as the IT (information technology) Supplier of the Year from the quick-service restaurant chain KFC UK and Ireland for its Mobile-based Loyalty App.

AirTag has provided mobile-enabled loyalty services to KFC since 2013, using its e-wallet solution, AirShop. This loyalty app solution allows customers to earn points and redeem personalized offers or coupons in a restaurant, using their smartphone.

Brad Scheiner, IT Director for KFC UK and Ireland, said, “We’re delighted to present our IT Supplier of the Year award to AirTag, which has delivered innovative digital technologies allowing us to interact with our customers in ways we have never done before. In particular, the launch of the KFC Colonel’s Club loyalty program has contributed to greater customer loyalty and increased traffic in our restaurants.”

“We’re delighted with the success of this loyalty program in the United Kingdom,” said Olivier Méaux, head of Morpho’s Digital Security and Authentication division. “The program is now deployed in over 800 restaurants, enabling customers to download loyalty cards on a mobile app. Nearly one million customer accounts have been created as part of KFC’s Colonel’s Club loyalty program.”

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Categories: Loyalty

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