French social media shopping network, Fivory, taps MasterCard for mobile payments and customer relations

fivoryAuchan Retail France, Oney and MasterCard have joined Fivory, together with TOTAL and the Crédit Mutuel, to accelerate the roll-out of mobile payment enhancing the customer relationship. Fivory is a mobile payment application combined with a social media shopping network where consumers and merchants are grouped and can interact with each other.

Since its launch, Fivory has federated small merchants and large retailers. Involving the key players of the payment industry and of mass retail, Fivory accelerates the roll-out of its mobile payment solution and the dematerialization of the purchasing journey. Fivory now has three new key partners, along with the Crédit Mutuel and Total Group. Already used by many merchants, the Fivory application sees its legitimacy strengthened thanks to its roll-out in all Auchan Retail France’s stores.

“Since its creation, Fivory has intended to deliver a sustainable solution that addresses the inevitable transformation of both the customer relationship and the payment generated by the smartphone generalization”, comments Christophe Dolique, CEO of Fivory. “Our will to build an ecosystem for and with the retail players is today materialized by the new partnership with three market players, leaders in their respective fields. Together, we have gone a step further in the consolidation of the market in favor of an industrial and open solution.”

Auchan Retail France, Oney and MasterCard contribute to the roll-out of Fivory by bringing new expertise both strong and complementary:

  • Auchan Retail France puts the digital and innovation at the center of its strategy to enhance the customer experience by delivering omni-channel purchasing journeys that are simple and smooth for its customers, especially with its MyAuchan application.
  • Oney builds on a first mobile payment experience within the retail world, initiated by the Flash’N Pay solution.
  • With the power of its international network and the acceptance of its MasterPass brand in the digital world, MasterCard offers Fivory a valuable springboard to accelerate its roll-out in France and abroad.

These new assets strengthen the know-how and the experiences already implemented to end up with a proven solution that addresses the requirements of large retailers and that relies upon the highest security standards. Universal, the service is intended to be free and accessible to all consumers, regardless of their bank, their smartphone or their mobile operator.

“With this agreement, we pool our expertise to provide merchants with solutions that are always more innovative and flexible, and that match consumer’s new habits”, underlines Nicolas Dreyfus, Managing Director of Oney France. “We are happy to contribute to the development of this open and universal ecosystem in line with consumer’s expectations in their purchasing journey.”

Fivory’s roll-out will be effective in Auchan Retail France’s stores as of the beginning of 2017, and will be implemented through its various distribution channels. “We want to take advantage of the evolution of technologies and habits to simplify and improve customers’ experience at home, on the move, online or in stores. This new strategic partnership with Fivory will allow us to make the purchasing journey even more intuitive through our different channels, and will contribute to the development of mobile payment in France”, adds Philippe Courbois, Innovation Director at Auchan Retail France.

“We are pleased to join Fivory and its partners and provide consumers with a shopping and payment experience ever richer, simpler and secure. This partnership will offer Fivory the interoperability with global acceptance network MasterPass which currently has 270,000 e-merchants across 31 countries. We always encourage market initiatives that offer consumers a nearby shopping experience and are delighted to stimulate international growth. We also welcome technological collaboration opportunities for MasterCard with Fivory that will further enrich the mobile payment experience of consumers”, says Bart Willaert, General Manager MasterCard in France.


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Categories: Digital Payments, In-App Payments, Mobile Marketing, Mobile Payments, Other

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