Smart Card Alliance: Why the ideal time for Card Issuers and Retailers to go contactless is now

whitepaperBy the Smart Card Alliance.

Contactless payments provide U.S. issuers and merchants with an opportunity to improve payments security, transaction speeds and the customer experience. To help payments stakeholders better understand the value and benefits contactless payments provide, the Smart Card Alliance released a new white paper today, “Contactless EMV Payments: Benefits for Consumers, Merchants and Issuers.” The white paper answers the most important questions about the adoption of contactless payments, such as: how contactless fits into today’s payment industry; what is currently different from earlier adoption attempts; and why the ideal time to go contactless is now.

“From looking at other countries that have already successfully moved to contactless EMV payments, the benefits of the technology for U.S. payments stakeholders are clear, and now is the time for the U.S. to take advantage of the opportunities this technology provides,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “The white paper provides the industry with a clear understanding of these benefits, and also provides implementation guidance for stakeholders interested in taking steps towards contactless adoption.”

The white paper looks at how the U.S. migration to EMV chip technology can propel the widespread adoption of EMV contactless and NFC-enabled mobile payments, and summarizes implementation considerations for issuers and merchants.

Readers will also gain an understanding of the benefits of contactless payments, including:

  • For issuers: improved customer experience and portfolio utilization; enhanced security; easy dual-interface card deployment; global interoperability; and complementary strategy to mobile payment app issuance
  • For merchants: improved customer experience and transaction speeds; enhanced security new cardholder verification methods; support for all forms of contactless payment with both cards and NFC-enabled mobile devices; use of current POS infrastructure; reduced cash handling and higher transaction amounts

Participants involved in the development of this white paper included: Advanced Card Systems; American Express; Bell ID; Capgemini; CH2M; Chase Commerce Solutions; CPI Card Group; Discover Financial Services; First Data Corporation; Fiserv; Gemalto; Giesecke & Devrient; Ingenico Group; Metropolitan Transportation Authority (MTA); NXP Semiconductors; Oberthur Technologies; Quadagno & Associates; TSYS; Verifone; Visa Inc.; Wells Fargo; and Xerox.

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Categories: Contactless Payments, EMV

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