Vantiv launches support for Apple Pay on the web

 apple-pay-webVantiv, Inc., a provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, has announced its support for Apple Pay on the web. Apple Pay allows eCommerce websites to offer checkout in a single touch for customers shopping in Safari on iPhone, iPad and Mac since the launch of iOS 10 this week, with an expected desktop launch for macOS Sierra users scheduled for next week

“For merchants, Apple Pay on the web is a game changer,” said Sayid Shabeer, vice president of merchant product at Vantiv. “By making it easier for customers to provide payment and shipping information to websites, eCommerce merchants have the opportunity to significantly reduce abandoned shopping carts and appeal to a larger customer base, which boosts top line sales.”

Vantiv clients are already praising Apple Pay’s new capabilities, and how it will help their consumers.

“We are continually looking for ways to use our payment technology to bring efficiencies to the online marketplaces and vertical markets we serve,” said Tom Villante, YapStone chairman and chief executive officer. “In partnering with Vantiv, we have the ability to use Apple Pay, an emerging and innovative technology that removes the friction of making and receiving payments. We are proud to partner with Vantiv, and our customer, HomeAway, to be among the first to offer Apple Pay on the web.”

Along with its announcement of Apple Pay on the web, Vantiv also unveiled additional offerings related to Apple Pay including:

  • The Vantiv Mobile Accelerator Program for Apple Pay – a fast-track program aimed at helping merchants and Independent Software Venders (ISVs) already processing with Vantiv to quickly adopt Apple Pay solutions.
  • The Vantiv O.N.E. Apple Developer Community, part of TechTribe – a comprehensive set of technical and support resources that make it easier for developers to integrate Apple Pay in-app and web-based payments with various Vantiv payment platforms and technologies. TechTribe allows developers to help each other to accelerate mobile integrations.
  • Apple Pay on the Web using Vantiv eProtect™ – an enhanced integration path for Apple Pay on the web that leverages Vantiv’s eProtect tokenization service to simplify integrations, help merchants reduce PCI scope and help simplify the development of OmniCommerce solutions.

“Every day more and more consumers are choosing to make eCommerce purchases from mobile phones and tablets,” said Tony Rose, who leads emerging product initiatives at Vantiv. “The Vantiv O.N.E. Apple Community aims to help software developers and merchants implement Apple Pay on the web and Apple Pay in-app more quickly and with less effort, so that merchants and customers alike can benefit from these important technologies.”

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Categories: Apple Pay

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