Ingenico ePayments debuts TapHero

online paymentsIngenico ePayments, the online and mobile commerce division of Ingenico Group, and Ingenico Labs, its innovation department, have jointly developed a completely new way to make secure online payments on a mobile device, simply by tapping a payment card against it.

TapHero is a new, experimental technology that combines elements from both Card-Present and Card-not-Present payments, and will enable smartphones equipped with an NFC reader to simply read the payment data from the card’s chip and auto-populate all the fields required to make a mobile payment. Furthermore, Ingenico is adding a feature layer that simulates a card-present payment, for increased security. The company showed a live demo of TapHero during the Money20/20 conference and general availability is planned for 2017.

Mobile devices such as smartphones and tablets have overtaken traditional desktop computers as the primary source of traffic for many online businesses. However, consumers are less likely to convert their visits into sales when shopping on their mobile devices, in large part because on many online stores the checkout process is not optimized to provide a seamless mobile experience. The small screen and touch interface make entering data such as credit card numbers cumbersome, leading many consumers to abort their purchase. With its Ingenico Connect offering, Ingenico ePayments already provides merchants with a suite of tools and services for mobile optimization. TapHero will add a completely new way to remove obstacles for consumers and enable an easy, seamless payment process that boosts conversion of visits into sales.

TapHero is easy to integrate into a merchant’s checkout page, and will automatically detect the presence of an NFC reader. As such, the majority of smartphones currently on the market already support the technology, and those that do not will not be presented the option to avoid confusion. Consumers are not required to download anything, register their data or create an account to use the solution. Sensitive card data is never stored on the mobile device to further enhance privacy and security. Ingenico clients will benefit from the ability to simply add the functionality as part of their Ingenico Connect integration.

“Mobile commerce is here, and will continue to drive our industry forward. Yet we see many online businesses struggle to take full advantage of that opportunity,” said Ludovic Houri, Vice President, Products at Ingenico ePayments. “TapHero is developed using proven technology from Ingenico Group, the global leader in seamless payment. Leveraging our deep expertise and leadership in contactless and EMV payments will allow us to provide a real breakthrough in user experience to drive conversion above and beyond what merchants are used to.”

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Categories: Online Payments

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