How to eliminate that ‘bar humbug’ feeling this Christmas season

paypumpBarclaycard say they have developed what is being called the world’s first contactless, self-serve beer pump, “Pay @ Pump”. The prototype has been designed to help bars and pub reduce queuing time for customers buying drinks during busy periods like Christmas.

With Brits saying the average wait-time for drinks is 12 minutes per order, working out as 35 minutes per person during a festive night out, Pay @ Pump could help combat crowds and reduce queuing time at the bar. What’s more almost one in four of bar-goers have considered abandoning a drinks purchase because of long bar queues and 20 per cent have even left a bar or pub and gone elsewhere when wait times become too long. The innovation was brewed up in response Brits getting the “bar humbugs” when it takes too long to get served.

Fed up of waiting to be served, almost a fifth said that they would like to see pubs and bars install contactless beer pumps to help speed up service – indicating that Pay @ Pump self-pouring devices could soon become a reality and allow beer drinkers to “hop” the queue while also relieving busy bartenders during peak times. The first of its kind, the self-pouring beer pump allows drinkers to pour their own pint of ale and pay with a touch of their contactless card or device in just 60 seconds.

The prototype was tested earlier this week at Henry’s Café and Bar in Piccadilly. “Henry’s Café and Bar, Piccadilly is at the cutting edge of London’s diverse pub and bar scene, and we are delighted to partner with Barclaycard to showcase the new Pay @ Pump prototype. We’re always looking at creative technology and were happy to host the demonstration of this innovative new product,” said Dejan Nikolic, General Manager, Henry’s Café and Bar

Over a quarter of Brits are also calling for contactless payments technology to be made available in every pub and bar nationwide. This is not surprising given the continual rise of ‘touch and go’ payments across the UK, with figures from the latest Barclaycard Contactless Spending Index revealing that spending jumped 173 per cent by value and 112 per cent by volume in the year to the end of October 2016.

Tami Hargreaves, Commercial Director, Digital Consumer Payments at Barclaycard, commented, “I’m sure everyone has been stuck behind the person who orders the most complicated cocktail on the menu or a round of ten drinks for their group of friends. When people told us that waiting time was one of their biggest annoyances, we wanted to help solve a common problem with a simple solution. Pay @ Pump could easily be the answer; by putting the festive cheer back into buying beer – a win-win for both bars and bar-goers! Barclaycard has a rich history of innovation and if the trial is successful, Pay @ Pump could be rolled out not only in bars and pubs but also at events and concerts to help speed up service – potentially even taking centre stage at the food and drink stalls at Barclaycard presents British Summer Time Hyde Park in 2017!”

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Categories: Contactless Payments

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