Easy and Gemalto improve quality of mobile services in Brazil

2014-world-cup-in-brazil-already-going-social-and-mobile-7fc40c520bGemalto has teamed up with Easy, the largest transport app solution in Latin America, available in 12 countries, to greatly improve the quality of mobile services in Brazil. More than 150,000 taxi drivers in Brazil will use Gemalto’s CE Quality of Experience (QoE) solution to collect Key Performance Indicators from mobile devices as they travel throughout 24 major cities.

The detailed data and up-to-the-moment QoE event maps are used by mobile operators, Over-The-Top service providers and device makers to improve networks, handsets and value-added services for customers while boosting competitive advantage in the marketplace.

“With strong global mobile operators relationships and outstanding consulting support, the partnership with Gemalto is ideal to help us leverage our Easy app to expand new services to the wireless industry while gaining a new revenue stream,” said Jorge Pilo, Global CEO at Easy. “The intuitive, easy to use Gemalto QoE software helps us quickly personalize the app, dashboard and reports to meet varying needs of wireless industry customers,” concludes Pilo.

Gemalto’s QoE solution operates unnoticed in the Easy app, securely collecting anonymous data such as type of mobile device, device behavior, network traffic patterns, battery consumption data, no service areas, 2G, 3G and 4G handover, WiFi consumption and many more. It operates across different devices and networks and provides unique benchmarking and competitive analysis insights that help mobile operators optimize connectivity performance and improve subscriber offerings.

Consumer usage data available by region helps service providers develop attractive segmented rates and value added offers while information about events that lead to device and battery strain help Original Equipment Manufacturers optimize designs to improve device performance. Gemalto’s QoE is compatible with virtually all operating systems and will initially launch for driver Android devices before expanding to other platforms and customer apps.

“Easy is uniquely positioned to disrupt traditional business models by leveraging Gemalto’s QoE solution,” said Rodrigo Serna, President for the Americas at Gemalto. “Easy has a clear visibility of network and connectivity performances, enforcing the quality of their service to thousands of daily users.”

Tags: , , ,

Categories: Mobile Data Content

CONNECT with Contactless Intelligence

Connect with us here

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: