A ONE DAY, TWO ROUND-TABLE SESSIONS IN LONDON
Creating partnerships between towns and technology
Two executive roundtables that will bring together local authorities, BID (Business Improvement Districts) representatives, retail experts and technology providers.
Participants will discover the needs and requirements from regional economic leaders, as well as transportation and retail executives, while also learning about successful contactless technology implementations in different regions of the UK.
“Parking payments. Chuggers. Way-finding. Integrated public transport ticketing. Mobile payments. Interpretive signage. What do these have in common? They all happen in town and city centres. Contactless Britannia is a one-day event where place managers can have their say.”
Date: Wednesday October 14th 2015,
Roundtable One – what are towns and local governments looking for? 10.00 – 13.00
Roundtable Two – what solutions can technology experts provide? 14.00 – 17.00
Location: Urban Innovation Centre, One Sekforde St, London, EC1R OBE
We will also look to create dialogue on successful collaborations – across applications, across regions and across technologies. Technology experts will share their solutions and roadmaps for real contactless technology implementations and the considerations that go hand-in-hand in using them to unlocking sustainable urban renewal and economic growth, answering questions such as;
- How can contactless technology change the face of street interaction – such as charity collectors (chuggers)?
- How do beacons and proximity marketing contribute to enhancing a visitor and consumer experience?
- Exactly how does the tech behind the successful projects in the UK work and what other options are there?
- Contactless, Near Field Communication or QR codes: does it matter which technology is used?
- Is there a mobile technology that works even when the users’ batteries are flat?
- What about security, cost models and form factors?
- What about cost models?
- And what about open-source versus proprietary source technology – how important is this to implementers?
These are all viable questions and the answers could have an amazing impact upon town and city centre developments.
Economic growth through the right use of contactless and mobile technology
The most obvious example is the nation’s capital, London. Transport for London has provided its citizens and guests alike with the ultimate experience: An intelligent infrastructure that makes the best use of the technology that powers it. Beyond transport, most large retailers accept contactless and mobile payment, while charities, marketers and other sectors are utilising this technology to turn change into cash and creating real economic growth.
The devolution of power from Whitehall to individual cities is a key project of the new Conservative government. Much has been made of the need for increased economic growth from out-of-town opportunities and the redevelopment of urban centres outside of the country’s capital.
Increased economic expansion calls for growth through interconnected trade and transportation, local and visitor footfall and an urgent call to extend infrastructure in terms of technology and the understanding of how to successfully implement it.
What is required is leadership by the the local authorities to partner with retailers, traders and transportation corporations to develop strong local and regional brands through innovative events, quick and easy payment and transportation opportunities and innovative proximity marketing campaigns.
The exemplary use of technology is not just limited to London. An increasing number of towns are working towards the vitality of city centres and the success of businesses within them.
The next steps to turning Points of Interest into Points of Sale
There are highly encouraging examples of initiatives that are working towards delivering engaging, exciting and contextually relevant content on local transport, events, shopping and tourism experiences and delivering measurable ROI.
Regent Street in London, for example, through their £1bn Regent Street regeneration programme, is piloting mobile proximity technologies (beacons) to support push and pull engagement allowing merchants to deliver mutually beneficial material to their customers.
This approach of embracing contactless technology to enhance visitor and consumer experience is one that could be the key to unlocking regional economic constraints and boost urban renewal and localised revenue generation.
The purpose of Contactless Britannia is to hear from the place managers what their biggest challenges are and how technology can help
At Contactless Intelligence, we want to use our extensive network to facilitate meaningful debate and work towards real collaboration by tackling core topics. Even to people who work in the tech industry, it is not clear what technology to back when planning a communal or regional project based on contactless and mobile technology.
Contactless Britannia is the first event of its kind to connect those responsible for managing town and city centres and the key technology players, both of whom want to enhance the High Street customer experience.
PARTICIPATION & CONTACT
Paid delegate places are limited to 15 and will be taken on a first-come, first-served basis.
Places cost £950+VAT to include both roundtables + lunch.
If you are interested in sponsorship of our October Roundtable Session, please do not hesitate to contact us;
Veronica Atkins, Contactless Intelligence – Email: veronica.atkins(at)krowne.tv