Tag Archives: beacons

Connecthing’s IoT platform powers beacons at Bologna airport

Bologna Airport, ranked the 7th largest airport in Italy in passenger traffic, is launching a new digital infrastructure designed to improve access to information for their travelers and visitors – just in time for Summer. The BLQ Bologna application “One Touch” can now deliver more contextualized and personalized information to travelers based on their location […]

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Bologna Airport to delpoy Connecthings’ IoT platform

Bologna Airport – ranked 7th largest airport in Italy in passenger traffic – will deploy Connecthings’s integrated solution for bluetooth beacons and NFC tags. It will provide a dynamic, hyper-contextualized mobile service to the 19 000 travelers flowing daily through the airport. “Connecthings innovative solution will allow us to create new ways of interactions between […]

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Proxama, Ubiquitous: Beacon-enabled taxis network coming to major cities across the UK

Proxama are to enter into a long term partnership with Ubiquitous; the UK’s largest provider of taxi advertising. The relationship will significantly extend the Proxama Network of beacons, enabling messages to be delivered to an engaged audience experiencing ‘times of dwell’ (Editor: this is a new phrasing for me but I expect we’ll hear more […]

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Proxama signs deal with Kontakt.io, looks to Eddystone beacon deployment

International mobile proximity marketing and payment solutions company, Proxama, has signed a strategic partnership with leading Beacon hardware specialist, Kontakt.io, one of the confirmed beacon suppliers for Eddystone (the new open beacon format from Google) and is a leading global provider of beacon hardware and proximity solutions.  The company has partnered with Proxama to provide […]

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Google looks to beacon market; unveils ‘Eddystone’

Google has taken on Apple in the ‘Beacon’ arena. Using low-energy Bluetooth beacons to deliver location-based content to customers isn’t a new development and we have covered beacons on this site before. However, a few days ago, Google released a new project called ‘Eddystone’, claiming that unlike the Apple offering, theirs is a “new and […]

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SmartFocus wins awards for shopping centre beacon clients

At the recent BCSC Purple Apple Marketing Awards, two SmartFocus shopping centre clients won Merit Awards for their groundbreaking work using beacon proximity marketing. The Purple Apple Awards are the only awards that recognise and reward effective shopping and town centre marketing within the UK retail property sector. Ellandi, which owns the Swan Shopping Centre […]

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