Tag Archives: QR

Ralph Lauren get closer to its customers with mobile proximity technology

Ralph Lauren has taken over the 15 window displays at Harrods on London’s Brompton Road to support the launch of its Polo Ralph Lauren line using mobile proximity technology. To mark the designer’s expansion to now include Polo for women; Ralph Lauren called upon Harrods’ previous experience in digital marketing. The brand is striving to […]

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Thanks to Tapit & VeriFone you could win a holiday while riding in a London cab

People travelling in some of London’s black cabs can now use their smartphone to enter a competition to win a luxury holiday thanks to a new innovative collaboration between Tapit, VeriFone and Celebrity Cruises. The Celebrity Cruises campaign, a joint initiative between Tapit, VeriFone and Celebrity Cruises, deployed contactless communications (NFC tags and QR codes) […]

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Watch Dogs look to NFC for promotion hack

In the recently released Ubisoft video game ‘Watch Dogs’ a protagonist called Aiden Pearce hacks into the city’s infrastructure and controls it using his mobile. So what better way to promote the game than by using players mobiles too, incorporating QR and NFC technology. The new game, which got its UK release on 27 May, offers incentives to […]

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Mahindra Comviva launches mobiquity wallet solution

India-based Mahindra Comviva, a provider of mobile solutions, is to launch its mobiquity® Wallet platform. Mahindra Comviva say that this is amongst the first of its kind to fully integrated digital wallet platform that supports NFC, QR codes and Bluetooth Low Energy (BLE). The company say it will offer security, ease of use and rich […]

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German Post Launches Mobile Payment Solution ‘Paysmart’

By Veronica Atkins:  The latest German mobile payment solution (we’re beginning to lose count) to be announced at CeBIT this week is called Paysmart and it is brought to market by the logistics heavyweight Deutsche Post. Like the netto app, which was introduced by a large German discounter last year, the Paysmart solution is implemented […]

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Wooshping provides access to ‘Unframed’ art audio

Wooshping has teamed up with Antenna to provide instant access to audio commentaries for the JR “Unframed” campaign in Baden Baden which launches on the 1st March, for 4 months. The French street artist JR is one of the most innovative representatives of international, contemporary art. He lives and works in Paris, concealing his true […]

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